How Not to Write For the Web
If you write for the web, you must have already seen a host of articles telling you how to do it. It’s automatically assumed that you will find vague How-to lists interesting enough to read and follow. But these articles aren’t really helping you at all. At best, you’ll churn out content similar to 90% of what’s already crowding the web. At worst, you’ll write end up getting penalized by search engines for using black-hat techniques.
What shouldn’t you do when you write for the web?
1. Don’t Write for Search Engines
2. Avoid Lingo, Jargon and Jingles
3. Curate Sparingly or Not At All
4. Steer Clear of Amateurish Mistakes
Instead, do this:
1. Tell a Personal Story that’s Not About You
2. Be Mindful of Spelling and Grammar
3. Write Like You Talk